Unlike most seed funds, we focus not just on building companies, but on launching a mix of companies, products, and services.

Method Design Lab acts as both the execution partner and seed investor, depending on fit and needs.

If an idea is ripe to develop into a product or service but needs to partner with industry experts for distribution, MDL can help productise the idea and facilitate licensing. If an idea is best set up as a stand-alone company, we will act as a seed investor and an execution partner to help drive the idea to market and reduce execution risk.

We focus on delivering very high ROI against investment. For products and services where we expect the earn-out to be through license fees, we assume somewhat lower upside but take much less risk. For companies where we expect follow-on investment and eventual exit, we expect higher upside and will invest more. Our target is to invest in up to 20 concepts per year, with investments ranging from GBP 50,000 to GBP 300,000+.

Our Ecosystem

Our Formula for Success

  1. Great Ideas

    Surface great ideas through the Central Saint Martins and Method pipelines

  2. Extensive Filtering

    Filter rigorously and extensively, vetting for strength of idea and fit with MDL competencies

  3. Play to Strengths

    Play to our strengths and differentiation in user experience and design

  4. Mix And Match

    Mix lower risk licensing opportunities with higher risk/higher upside investments—maximising ROI, and balancing risk and reward

  5. Target Sweet Spot

    Target our "sweet spot," and avoid overly capital intensive and time-to-market intensive concepts

  6. Execute Flawlessly

    Execute at a world-class level, leveraging Method's proven process of creating products